Once the strategic analysis is performed, the targets are set, the brand concept is outlined, the product portfolio is specified, next step is the creation of the brand launch program. For а launch of any brand at a particular market we follow a set of rules that are the same for each country but different in terms of “how-to-do”.

The Brand Launch Program shall always include

• defining the budget
• developing the organizational plan
• choosing the communication channels
• distribution
• trade-marketing
• merchandising
• researching the effectiveness and adjusting the activities