Montex Swiss does invest in building the brands, whether it’s at the stage of a new product launch or at the stage of well-established portfolio selling. Because building a brand means building value for the company enabling it to have wider strategic opportunities, to gain certain defense against price competition and to generate more profit.
We believe that a brand is not a product/service or a trade mark; it is customer value, logic and emotion for the customer, something that he is ready to pay more for; which eventually creates a competitive advantage for the company.
The points we consider are

• exceeding the values stipulated be the particular environment and making a unique proposition
• showing clearly what the customer is paying for
• conveying the right message to the customers in the particular market, taking into account cultural and traditional peculiarities
• providing safe, friendly and comfortable way of using the product
• sharing the stories of how the brand/product came to life and where it is going to
• building a strong relationship with the community
• building up a corporate culture around the brand