Why are we proud of being able to create a portfolio which is balanced and relevant to the modern requirements? Because Montex Swiss has gained practical experience of the composite system in which home-use medical devices and baby care products are developed, marketed, chosen, used and regulated.
The factors we keep in mind for creating a balanced portfolio for the particular market include:
- knowing the challenges in product development of baby care products
- creating non-overlapping brands’ synergy within the portfolio to enforce the efficiency of the brands combination due to their relationships and to give the company a competitive advantage
- understanding why medical devices are increasingly used at home for self-control
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